The general public, who are mostly outside of the 13 to 34-year-old demographic that makes up much of Snap’s audience, don’t quite get Snap.
It’s a big challenge, one befitting her goal to engage her skills and embrace change, as seen in Snap’s frenetic public stock-market performance. In her first official interview since taking the job, DeCourcy tells Fast Company that her new job boils down to helping Snap move beyond being “the best known, least understood” social platform.
